Understanding the Kenyan Hospitality Industry Statistics and data points is important to gain perspective into the market’s direction.
The hospitality industry in Kenya has been affected by several factors in recent years, such as changing customer preferences, technological innovations, and geopolitical events.
Here are some Hospitality Industry Statistics to consider to gain perspective into the industry’s direction.
Analyze the tourism industry in Kenya
Analyzing the tourism industry to gain an accurate market picture is essential. This goes hand in hand with the Kenyan Hospitality Industry Statistics.
Kenya has seen steady growth in tourism numbers over the years and has become a top destination for travelers worldwide.
The Kenyan Tourism Board reported that international tourist arrivals increased by 8.2% in 2019, with more than 2.3 million people arriving in Kenya during the year.
Domestic tourism figures are also rising and contribute significantly to overall tourism growth.
Understand the impacts of the pandemic on Kenyan hospitality
Like the rest of the world, the Kenyan hospitality industry was greatly affected by the COVID-19 pandemic.
International tourist arrivals drastically decreased in 2020 due to travel restrictions and safety concerns. Additionally, the industry faced other challenges, such as decreased demand, staffing issues, cash flow problems, and reduced occupancy rates.
All these changes will likely continue until tourism activity returns to normal and international travelers visit Kenya again in large numbers.
Learn new regulations and restrictions for foreign visitors
With the ever-changing global travel landscape, it’s important to stay updated on the latest regulations and restrictions concerning foreign visitors.
Recent updates include vaccine protocols, COVID-19 testing requirements, quarantine mandates, and restricted air routes and airports.
Knowing these regulations is essential for hospitality companies in Kenya when planning tours or accommodating travelers.
It is also important to familiarize yourself with the country’s immigration policies to ensure that all guests comply.
Assess prospects for investment and growth
One should be mindful of prospects to succeed in the hospitality business in Kenya.
Conducting extensive market research is essential to understanding trends and accurately predicting expected ROI.
Factors such as pricing, competitors, customer needs, demographics, and online reviews/word of mouth must be considered to determine the industry’s performance in the next few years.
Diversifying your investments is also recommended for those who wish to take advantage of multiple opportunities.
Identify opportunities to expand existing businesses
With the current emergence of new trends in the hospitality sector, now is an ideal time for business owners to explore expansion opportunities.
Identifying areas within their existing businesses that are underdeveloped and scaling up those operations can be a great way to increase profits.
For example, adding a catering service or holiday packages to their usual offerings might help create additional sources of income and lead to greater success.
It’s important to note that it’s not enough to identify these potential new opportunities; they must also be effectively implemented.